Friday, 19 October 2018
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Planning a Lukka Future

When 8 girls and boys from Wentworth stepped onto the runway at MTN Durban Fashion Week to dance with artist Jae iin outfits their group had designed, it was a dream come true - but just the start of a bigger dream.

The iMEDIATE Fashion and Identity Project aims to make children proud of who they are and where they come from, to celebrate and enhance their talents and create opportunities for a brighter future.

As part of the project, children from the Jae Dance Academy in Wentworth, Durban, are writing their own books and designing their own clothes.




The Lukka Concept

The dance group has its own up-coming designer and already has a brand name - Lukka Clothing.

Members of the dance group have come up with designs for their own 'traditional' outfits, drawings on elements of their unique and diverse heritage. In order to launch the brand, showcase the individual heritage designs and build support for the dance group and the identity project, the group is planning a Lukka future Fashion Show. There are lot of things to be put in place to make this possible and it can only be done through partnership.


Joint Partnership to Invest in our Children

Building partnerships is essential to ensure that the children of Wentworth and other communities realise their rights to survival, protection, development, non-discrimination and participation.

There are many threats to childrens' survival and safety, among them, HIV and AIDS, crime, violence, poverty and social problems.

The Jae Dance Academy, sponsored by artist Jae and NB Music Records, is a project of the Wentworth Organisation of Women (WOW), which is dedicated to uplifting the community and especially its children. iMEDIATE Development Communications, because of its focus on rights and child participation, is piloting the Fashion and Identity project as a social responsibility initiative.

The children are actively involved in partnerships to realise their dream of a Lukka Future. A small group has teamed up with members of the PG Bison Bucaneers Field Band Foundation in Chesterville, Durban, to design spectacular costumes for the band. BASA (Business & Arts South Africa), is supporting this initiative.

If you would like more information or can offer support related to any aspect of design and fashion, please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it